Let’s get digital (Digitalization & IP).

This presentation will give us an insight into the protection of software/ AI inventions with a focus on the EPO and USPTO. We will hear about what types of ideas in the field are generally considered patentable, how to improve the grant chances for "borderline" inventions, and when is patenting software/ AI more appropriate than other means of IP protection (or vice versa)?

This talk explores the possibilities of integrating "Gen AI" models into workflow of patent firms. It looks at the potential of these models for writing formalised texts such as patent applications, patent analysis or legal texts min general, and offers practical implementation tips and useful tools. It also addresses inherent risks such as data security vulnerabilities.

AI tools promise to allow for a mich better personalization of ads and other communications in order to address individual customers. But what are the legal preconditions and limitations of AI driven profiling from the perspective of unfair competition law?

You may feel that the legal market is currently changing. To shape these developments you need to invest in the future. When we think of "digitalisation", we mostly think of legal tech or AI. But, we should broaden our horizon as changes are coming in various shades. Digitalisation impacts the necessary organisation of work in our teams, talent aquisition and the need for lifelong learning.