Summer Summit 2026.

Meeting point with our guide will be announced shortly.

We are pleased to offer a complimentary shuttle service to the Vitra Campus on Monday morning. 🚌

Meeting Point: Bus Parking Area, Meret Oppenheim-Strasse (Basel SBB)
Departure: 8:15 AM (please arrive a few minutes early)

Arrival: Vitra Campus (Bus Stop "Vitra") at approximately 8:45 AM.

The Vitra bus stop is located directly in front of the VitraHaus, providing easy access to the event venue.

Guests have access to secure, lockable lockers for luggage storage. At VitraHaus will be the meeting point for our private guided Vitra-Campus-Tour. Our tour guides will pick up the groups from this location.

As we are expecting a larger group of participants, we have organised two guided tours. Both tours will be held in English.

Conference Room at Gehry Auditorium

This session explores how design-led brands can protect themselves against large-scale imitation across packaging, ecommerce, and social commerce. It covers practical IP protection strategies, the impact of AI-assisted design, and effective monitoring and enforcement without slowing innovation.

EU design law is being reshaped by both the courts and the legislature. Drawing on the General Court’s ruling on small bricks (T-628/24) and the Court of Justice’s landmark fast cars decision (C-123/20), this session explores the current boundaries of design protection and their practical implications. It also looks ahead to the second phase of the EU Design Regulation reform entering into force on 1 July 2025, including the introduction of protection for animated and dynamic designs.

From registration quirks to ongoing disputes over “Swiss Made” labelling, this talk explores how trademarks are born, maintained, and challenged in Germany vs Switzerland - showing how similar issues can yield remarkably different outcomes.